Project Story
São Paulo, Brazil – September 2024 – netzero, a pioneering Saudi environmental startup specializing in AI-powered tree planting and carbon offset, and part of Sidra Initiative of Ministry of Environment Water & Agriculture, and Matarazzo, one of Brazil’s leading industrial and real estate conglomerates, have announced a strategic partnership aimed at accelerating sustainability initiatives across Brazil. This collaboration marks a significant milestone in global environmental cooperation, where Saudi innovation meets Brazilian industrial leadership to address pressing climate challenges.
Matarazzo, renowned for its diverse portfolio spanning real estate, hospitality, and agriculture, has long integrated sustainability into its operations. Their forward-thinking environmental strategy emphasizes reducing carbon footprints, enhancing biodiversity, and implementing eco-friendly practices across industries. By joining forces with netzero, Matarazzo aims to push the boundaries of these efforts further, embracing cutting-edge technology to combat climate change and restore natural ecosystems.
netzero’s revolutionary use of AI to map and plant trees efficiently, ensuring the survival and impact of each seedling, has positioned the company as a global leader in environmental technology. As part of the Saudi delegation led by Prince Fahd bin Mansour bin Nasser bin Abdulaziz, Head of the Saudi Startup Group within the G20, netzero has showcased the power of Saudi tech to tackle global environmental challenges. This partnership with Matarazzo is a testament to Saudi Arabia’s expanding role in the global sustainability landscape.
“Our partnership with Matarazzo is a great opportunity to combine Saudi technology with Brazilian innovation in the Hospitality and Real Estate sectors,” said Dr Mohammed Al Shaikh, Co Founder of netzero. “As a country with one of the largest carbon sinks in the world, we commit to protecting this gem for our planet and future generations. Together, we will contribute to regenerate nature for a greener planet.”
This collaboration between Matarazzo and netzero will focus on reforesting degraded areas, protecting biodiversity, and offering nature-based solutions to help offset carbon emissions. With Matarazzo’s deep roots in Brazilian industries and netzero’s advanced AI-driven tree planting technologies, the partnership aims to scale up efforts to combat deforestation and build sustainable ecosystems.
The companies share a common goal: creating a model for environmental stewardship that can be replicated worldwide. By combining resources and expertise, they are set to plant thousands of trees in Brazil, sequester carbon, and enhance biodiversity—all while showcasing how industrial players can lead the charge toward sustainability.
The partnership’s impact goes beyond Brazil. It symbolizes a growing movement where industries across continents collaborate to achieve environmental goals. Saudi tech, through netzero, has now gone global, demonstrating the nation’s leadership in environmental innovation. By expanding its operations internationally, netzero is not only contributing to Brazil’s green goals but also setting the stage for global environmental transformation.
Impacts Beyond Carbon
Restoration and afforestation does not only have environmental impact, but also social and economic. In all of our project we strive to find the co-benefit for each tree planted on the ground.
Matarazzo and netzero Forge Strategic Partnership to Propel Sustainability Across Brazil and Beyond